American idol | leadersayswhat

Branding

American Idol on the Need for Brand Diversification

07.04.201601

This week, American Idol ends its epic 15 year run. Whether or not you watched, there’s no denying the impact Idol contestants have had on the musical landscape.

Assessment

Why Aren’t You Conducting Your Own Nielsen Ratings? The Need for Real-Time Data

07.01.201500

Why does a 30-second Super Bowl commercial cost $4 million? Why has the newsmagazine show 60 Minutes been on the air for almost fifty years?