Branding
American Idol on the Need for Brand Diversification
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This week, American Idol ends its epic 15 year run. Whether or not you watched, there’s no denying the impact Idol contestants have had on the musical landscape.
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why-aren-t-you-conducting-your-own-nielsen-ratings-the-need-for-real-time-dataAssessment
Why Aren’t You Conducting Your Own Nielsen Ratings? The Need for Real-Time Data
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Why does a 30-second Super Bowl commercial cost $4 million? Why has the newsmagazine show 60 Minutes been on the air for almost fifty years?
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