the-united-states-of-rebranding-2Branding
The United States of Rebranding
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Did you know George Washington was not really the first President? This widely-held belief has been propagated for over two centuries. So how does a historical
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donald-trump-three-leadership-lessons-from-the-republican-presidential-candidateBranding
Donald Trump: Three Leadership Lessons from the Republican Presidential Candidate
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Author’s Note: This article is not an endorsement of Donald Trump, nor does it condone, justify, or defend anything he has said or done.
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Branding
American Idol on the Need for Brand Diversification
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This week, American Idol ends its epic 15 year run. Whether or not you watched, there’s no denying the impact Idol contestants have had on the musical landscape.
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patton-oswald-and-three-reasons-to-avoid-clickbaitingAdvertising
Patton Oswald and Three Reasons to Avoid Clickbaiting
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Has a salacious headline ever misled you into reading an article? In the internet world, we call this a clickbait. Its purpose is to attract attention
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sammy-hagar-s-rules-of-successBranding
Sammy Hagar’s Rules of Success
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After writing on leadersayswhat for as long as I have, I am embarrassed that it has taken me this long to discuss Sammy Hagar. As one of my favorite musicians
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david-bowie-on-impression-management-2Appearance
David Bowie on Impression Management
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How many times have you heard the adage, “You never get a second chance to make a first impression?” If this is true, then I don’t think anyone told David Bowie.
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you-can-now-add-leadersayswhat-to-your-phone-s-homescreenBranding
You can now add leadersayswhat to your phone’s homescreen!
01
In an effort to make it easier to access leadersayswhat, I’m thrilled to announce that you can now make it an icon on your iPhone and iPads.
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pennywise-the-dancing-clown-on-the-perils-of-seeking-the-best-2Advertising
Pennywise the Dancing Clown on the Perils of Seeking “the Best”
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We are all consumed with getting “the best.” Professionally, we strive to attain the best job with the best company on the best team. Personally, we want
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confidently-overconfident-muhammad-ali-s-guide-to-showing-how-great-you-areBranding
Confidently Overconfident: Muhammad Ali’s Guide to Showing How Great You Are
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When I was a kid, I made the mistake of telling my uncle how proficient I was at chess. The fact that he was practically a Grand Master meant little;
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