the-united-states-of-rebranding-2Branding
The United States of Rebranding
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Did you know George Washington was not really the first President? This widely-held belief has been propagated for over two centuries. So how does a historical
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donald-trump-three-leadership-lessons-from-the-republican-presidential-candidateBranding
Donald Trump: Three Leadership Lessons from the Republican Presidential Candidate
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Author’s Note: This article is not an endorsement of Donald Trump, nor does it condone, justify, or defend anything he has said or done.
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Branding
American Idol on the Need for Brand Diversification
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This week, American Idol ends its epic 15 year run. Whether or not you watched, there’s no denying the impact Idol contestants have had on the musical landscape.
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patton-oswald-and-three-reasons-to-avoid-clickbaitingAdvertising
Patton Oswald and Three Reasons to Avoid Clickbaiting
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Has a salacious headline ever misled you into reading an article? In the internet world, we call this a clickbait. Its purpose is to attract attention
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sammy-hagar-s-rules-of-successBranding
Sammy Hagar’s Rules of Success
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After writing on leadersayswhat for as long as I have, I am embarrassed that it has taken me this long to discuss Sammy Hagar. As one of my favorite musicians
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david-bowie-on-impression-management-2Appearance
David Bowie on Impression Management
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How many times have you heard the adage, “You never get a second chance to make a first impression?” If this is true, then I don’t think anyone told David Bowie.
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You can now add leadersayswhat to your phone’s homescreen!
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In an effort to make it easier to access leadersayswhat, I’m thrilled to announce that you can now make it an icon on your iPhone and iPads.
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pennywise-the-dancing-clown-on-the-perils-of-seeking-the-best-2Advertising
Pennywise the Dancing Clown on the Perils of Seeking “the Best”
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We are all consumed with getting “the best.” Professionally, we strive to attain the best job with the best company on the best team. Personally, we want
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confidently-overconfident-muhammad-ali-s-guide-to-showing-how-great-you-areBranding
Confidently Overconfident: Muhammad Ali’s Guide to Showing How Great You Are
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When I was a kid, I made the mistake of telling my uncle how proficient I was at chess. The fact that he was practically a Grand Master meant little;
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