Branding
American Idol on the Need for Brand Diversification
04
This week, American Idol ends its epic 15 year run. Whether or not you watched, there’s no denying the impact Idol contestants have had on the musical landscape.
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why-aren-t-you-conducting-your-own-nielsen-ratings-the-need-for-real-time-dataAssessment
Why Aren’t You Conducting Your Own Nielsen Ratings? The Need for Real-Time Data
02
Why does a 30-second Super Bowl commercial cost $4 million? Why has the newsmagazine show 60 Minutes been on the air for almost fifty years?
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